Creating a website is essential for any business, but simply having a site is only a fraction of the online marketing equation. A successful website will appear at the top of Google search results to be discovered by the right audience. SEO  (Search Engine Optimization)  allows your website to be more visible to search engines, maximizing the number of quality visitors to a website. We work to determine which keywords represent your greatest opportunities for growth. 

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Competitive Analysis

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Keep your friends close and your competitors closer. Performing a competitive analysis involves digging deep into the businesses with whom you truly compete with. We study where, why, and how your competition is making conversions and what content consistently raises traffic. By identifying the competition’s strengths and weaknesses, we develop a smarter approach for your campaign. 

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Keyword Analysis

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Search Engine Optimization (SEO) is an essential tool when competing for businesses today. Ranking for the right keywords is vital. We research your market’s keyword demand to learn how to best serve your customers. 

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Visitor Analysis

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In order to be successful, your website must engage its visitors. The goal is to have a stable and growing audience of committed visitors. Southern Magnolia Media will perform a Visitor Analysis to determine how engaged your audience is. We analyze your website’s unique visitors, bounce rate, pages/visit, and average session duration. This lets us know what is and isn’t working and how we can make improvements.